Key ventures launched
in the last years

Maritime & Logistics
Live
source2sea.com

Source2Sea

Digital Maritime Procurement Platform and Marketplace

Leadership Role:

General Manager and interim CEO of 40-person cross-functional team

Transformed traditional vessel supplies ordering from a manual, opaque process into a streamlined digital marketplace connecting maritime buyers and sellers globally.

Challenge

Traditional vessel supplies ordering was manual, opaque and slow—taking up to 35 hours to place an order, tying up procurement and operations teams with inefficient processes.

Solution

  • Designed and launched an end-to-end digital marketplace connecting buyers and sellers of maritime supplies
  • Built instant, online pricing and 'zero code-cracking' order workflows with intuitive user experience
  • Implemented catalog management and smart reorder features for operational efficiency
  • Scaled platform integration with major port suppliers across global maritime hubs

Key Results

35h → 1h
Order Cycle Time
700+
Vessels Onboarded
97%
Time Reduction
10+
Ports coverage
Insurance & Fintech
Exited

Beema

Usage-Based Insurance • UAE Market

Leadership Role:

Core Lead in ideation & validation

Co-created the UAE's first granular, usage-based car insurance platform using data to revolutionize the regional insurance market.

Challenge

The UAE insurance market was perceived as complex and impersonal; uptake of digital offerings was low and usage-based models were undeveloped, limiting customer engagement.

Solution

  • Co-created an all-online, pay-per-kilometer car insurance proposition
  • Leveraged usage data and advanced analytics to tailor premiums dynamically
  • Implemented a fully digital user journey from quote to purchase to claims processing
  • Developed real-time underwriting connections with instant policy issuance

Key Results

>90%
Digital Sales
First
Market Position
<1 year
Launch Timeline
Lovable
Brand Recognition
FMCG & Consumer Goods
Live
scentmate.com

Scentmate

Digital Perfumery Platform • FMCG Brands

Leadership Role:

Core Lead in validation & build (business, branding & operations)

Revolutionized fragrance development for brands through a data-driven digital perfumery process, partnering with DSM-Firmenich for ingredient expertise and consumer analytics.

Challenge

Small brands lacked an agile, data-driven process to develop high-quality fragrances, relying on lengthy R&D cycles.

Solution

  • Defined a streamlined 5-step digital perfumery process: brief → formulation → sampling → refinement → delivery
  • Partnered with DSM-Firmenich for ingredient expertise and advanced data analytics
  • Implemented a ML system and analytics to forecast consumer appeal and market success
  • Rolled out an intuitive online portal for sample ordering with flexible volume options

Key Results

<10 days
Development Time
Up to 5
Free Samples
10+
Brand Partnerships
Stellar
Client Satisfaction
Industrial & Manufacturing
Live
steel-buy.com

SteelBuy

Industrial Metals Marketplace • B2B Trading

Leadership Role:

Core Lead in build (business, sales & operations)

Launched a comprehensive online marketplace for industrial metals trading, transforming fragmented phone and email-based processes into a streamlined digital platform.

Challenge

Industrial metals trading was fragmented—relying on phone, email and spreadsheets—leading to slow deal cycles, limited pricing transparency, and operational inefficiencies.

Solution

  • Launched an online marketplace for mild steel, stainless steel and aluminium with real-time pricing
  • Enabled anonymous end-to-end listings with dynamic pricing mechanisms
  • Integrated product specifications, test certificates and logistics quotes into single workflow
  • Built comprehensive digital infrastructure for seamless B2B transactions

Key Results

Hours → Minutes
Deal Turnaround
Immediate
Listing Time
500+
Platform Users
6 months
Launch Timeline
Energy & Logistics
Live
enoclink.ae

ENOC Link

On-Demand Fuel Delivery • Fleet Solutions

Leadership Role:

Core Lead in ideation & validation; led B2C stream

Developed an innovative on-demand digital fuel ordering platform leveraging ENOC's supply chain, reducing site congestion and environmental impact through smart logistics.

Challenge

Fuel delivery for fleets and commercial sites was manual and congested, causing delays, price opacity and excess CO₂ emissions with traditional distribution methods.

Solution

  • Developed on-demand digital fuel ordering platform leveraging ENOC's existing supply chain
  • Built mobile apps for drivers and customers with intuitive user experience
  • Created operations dashboard for real-time tracking and safety compliance monitoring
  • Deployed asset-tagging for complete visibility and integrated Wi-Fi on trucks for data exchange

Key Results

Up to 80%
Congestion reduction
50+
B2B Clients
99% +
Fulfillment Rate
<6 months
Launch Timeline

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